Over eighty percent of home buyers use photos to decide whether or not to request a home tour. Apartment dwellers are no different. Before they ever pick up the phone to call for a showing, they need to be able to visualize themselves at home in the apartment they’re considering.
We all evaluate pictures in the blink of an eye. That’s how long you have to grab a potential resident.
Because that initial photograph is often the only opportunity you have to rent the properties you manage, it’s important to make it dynamic, informative, attention-getting… perfect. Most potential applicants won’t give your rentals a second glance if the photos are second-rate, or even the slightest bit boring.
Effective apartment community photography requires more than simply taking the photo yourself with your trusty point and shoot camera. An amateur photographer is, in fact, the competition’s best friend.
Here’s an example: One of the most important considerations in correct real estate photography is ensuring that the vertical and horizontal alignments are correct. Otherwise, your photos will be skewed or curved. This won’t generate interest in the properties, and will probably impel your site’s visitor to leave…forever. An experienced real estate photography expert knows how to avoid common rookie mistakes like these, and will present your properties in the very best light, each time they click.
Apartment community photography can be the determining factor in whether or not a prospective resident calls for an appointment. If you need higher occupancy rates, you should seriously consider using the services of a real estate photography professional.
We complete several hundred apartment shoots per week. We span the nation with our strong vision, expertise and high-quality photography. We understand you, your clients and the art of our craft.
Call now to schedule your appointment with one of our trained, experience real estate and apartment community photographers. Watch your occupancy rate grow while your vacancies diminish!