Part of your customer communication toolbox is email newsletters. It’s a great way to keep your customers up to date about your business and give them valuable content. It’s especially important in an industry like real estate where the inventory is changing so drastically and frequently. An email newsletter is an excellent method for reaching your customers with up-to-the-minute content.

Professional Assistance
Writing a noteworthy email newsletter requires a bit of effort. The assistance of a professional communications designer is very helpful. A professional can create a template that emphasizes your brand and looks sharp. You should be able to easily fill in pertinent data or change out photos and calendar events with a well-designed template. A good designer will help you create the look and feel you need for your business and brand.

Gaining Readership
If you want to send an email newsletter, you will need to first gain an audience. It’s not always easy to get a potential client to give up their email address. We all get enough spam in our inboxes to be a little wary of yet another intrusion. However, there are ways to gain the trust and interest and thus the address of your potential customers.
• Offer information of value in exchange. Give those who sign up for your newsletter and ebook on how to stage their home for sale or house hunting strategies as a “thank you” for signing up for your newsletter.
• Keep it simple. You will gain the customer’s trust with a simple sign up. Don’t ask for more information than you need or they might think you are asking too much.
• Let them set the frequency. If you bombard with daily letters, you will lose more than you can gain. Let the client choose how frequently they receive you newsletters based on the information they want.

The content of your newsletter should be fresh and current. Don’t repeat articles or calendars. Decide how often you need to transmit your newsletters based on your industry and the needs of your customers. If no one has chosen your daily newsletter option but the monthly one has tons of subscribers, then you should have a good idea of how often you need to write it. You may also need professional help in this area. Not everyone is a good writer by nature. You might be better off hiring this out and focusing your attentions on your business.

Marketing your business with an email newsletter can help you build your business and reinforce your brand identity. Talk to a communications professional about how to get started using this effective tool.