The simple truth is that most of the marketing techniques you’ve tried don’t work as well as you’d hope. Many of them offer little incentive for potential buyers to pick up the phone. Sure, you can dump additional funds into free calendars, magnets or recipe cards for the Chamber of Commerce to give out, but do people honestly look to those things to find the right real estate agent? No!

With the presence of the information superhighway ever imposing on our lives, buyers are looking to different kinds of marketing materials for information. That means that you need a proven marketing approach that will keep your hard earned marketing money working form you. Broadcast e-mails can do just that.